Welcome to Business for Good

Hi all,

It's clear that business has a huge role to play in creating a more sustainable future. This category is dedicated to exploring that intersection – where commerce meets conservation and responsibility.

Let's discuss ESG trends, share examples of genuine corporate sustainability (and greenwashing!), talk about green innovation, sustainable business models, and the challenges and opportunities for businesses aiming to make a positive impact. This ties closely into work I do with iFeedback, and I'm keen to hear diverse perspectives.

To get us rolling, perhaps share an example of a company you feel is doing genuinely good work in sustainability, or pose a question about an ESG challenge you've observed?

Adriaan